Irn-Bru’s advertising slogans used to be ‘Scotland’s other National Drink’, referring to whisky, and ‘Made in Scotland from girders’, a reference to the rusty colour of the drink; though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients.

What does the Irn-Bru logo mean?

Irn-Bru’s advertising slogans used to be ‘Scotland’s other National Drink’, referring to whisky, and ‘Made in Scotland from girders’, a reference to the rusty colour of the drink; though the closest one can come to substantiating this claim is the 0.002% ammonium ferric citrate listed in the ingredients.

Why is Irn-Bru called Irn-Bru?

Originally meant to be called Iron Brew, Barr’s hit an issue with branding laws. As the drink wasn’t actually brewed, they were forced to change the name. The new Irn-Bru trademark was initially registered on Thursday 18 th July 1946 and in doing so Irn-Bru was born!

What is the Irn-Bru slogan?

Irn-Bru gets you through
Irn-Bru has today launched its latest ad campaign with the new slogan: ‘Irn-Bru gets you through’. The brand’s famous slogans down the years have included ‘Scotland’s Other National Drink’, ‘The Soft Drink for Hard Men’, ‘Made in Scotland from Girders’ and most recently, ‘Phenomenal’.

What is Irn-Bru in slang?

1. Ginger. A fizzy drink; sometimes Scotland’s favourite, Irn Bru, but the term can be used for any fizzy juice.

What is the secret ingredient in Irn-Bru?

SCOTLAND’S best-kept secret has been revealed – Irn Bru really is made from girders. The keep of the recipe, Robin Barr, has let it slip that there is 0.002 per cent of ammonium ferric citrate (AFC) in the national drink. And ferric means iron – even if it is tiny quantities of the metal.

Is Irn-Bru beer?

Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours. In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst.

Is Irn-Bru halal?

Lucozade has since taken out advertisements in Muslim magazines to publicise that the drink is halal. A spokeswoman for Barr said that alcohol was used in the manufacture of most soft drinks.

How is Irn-Bru pronounce?

For a visitor to Scotland, it can be difficult to understand the local passion for a neon orange soda that locals call “the brew.” The drink is Irn Bru (pronounced “iron brew”).

What is the Irn-Bru flavour?

It is a bright orange, fizzy drink that tastes like other citrus-flavored sodas with an interesting ginger kick. Irn Bru was first produced in 1901 by Scottish pharmacist Robert Barr, and it has grown to be a national treasure of Scotland.

Where did Irn-Bru originate?

Scotland
Launched in 1901 in Scotland, IRN-BRU is a carbonated soft drink made to an original secret recipe, which contains 32 flavours. In 1901, steel workers working on the re-building of Glasgow Central Station were drinking too much beer to quench their thirst.

Is Irn-Bru orange flavour?

Irn Bru is Scotland’s most popular soft drink. It is a bright orange, fizzy drink that tastes like other citrus-flavored sodas with an interesting ginger kick. Irn Bru was first produced in 1901 by Scottish pharmacist Robert Barr, and it has grown to be a national treasure of Scotland.