Google Analytics: a holistic measurement and attribution tool that helps agencies and advertisers across their digital marketing efforts. Google Analytics is an integral part of DoubleClick Digital Marketing, working in conjunction with DDM reporting to provide buyers with more comprehensive campaign measurement.

What is DoubleClick Google Analytics?

Google Analytics: a holistic measurement and attribution tool that helps agencies and advertisers across their digital marketing efforts. Google Analytics is an integral part of DoubleClick Digital Marketing, working in conjunction with DDM reporting to provide buyers with more comprehensive campaign measurement.

What is Google DoubleClick?

Referrals from googleads.g.doubleclick.net are clicks on your ads showing on the Google Display Network—specifically, ads showing on publisher sites in the AdSense program—for which the destination URLs have not been tagged.

Does DoubleClick still exist?

Starting July 24, 2018, the DoubleClick and Google Analytics 360 Suite brands have been replaced with Google Marketing Platform. As a current user of these products, you immediately have access to Google Marketing Platform, including: New product branding.

Is Google DoubleClick free?

Google DoubleClick for Publishers (DFP) Small Business is a free ad management solution that helps growing publishers sell, schedule, deliver, and measure all of their digital ad inventory.

What happened DoubleClick?

Google is doing away with the DoubleClick name, 22 years after launch and 11 years after the tech company acquired the ad tech platform, as part of the company’s rebranding of its advertising suite. Google executives announced the change on Tuesday during a press event at YouTube’s creator space in New York.

Why did Google buy DoubleClick?

“In a conference call with analysts and reporters, Eric Schmidt said Google decided to make a bid for DoubleClick after a strategic review revealed that the opportunity to sell display advertising was larger than Google’s executives previously had imagined, and that DoubleClick had done an exceptional job at entering …

Does Google own DoubleClick?

Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

What did DoubleClick do?

DoubleClick was a leader among companies that specialized in placing, or “serving,” the graphical and video ads that appear on Web sites. Ad-serving networks like DoubleClick place tiny programs on computers, called cookies, that monitor what sites users visit.

How much did Google pay for DoubleClick?

$3.1 billion
Google reached an agreement today to acquire DoubleClick, the online advertising company, from two private equity firms for $3.1 billion in cash, the companies announced, an amount that was almost double the $1.65 billion in stock that Google paid for YouTube late last year.

Why did Google acquire DoubleClick?

When did Google acquire DoubleClick?

And perhaps no day was more pivotal in transforming Google into a powerhouse across the entire digital advertising industry than April 13, 2007, when the company clinched a deal to buy DoubleClick for $3.1 billion.