Circulation is the number of newspaper/magazine copies distributed on average in a day. Advertisers need to be aware when deciding which publications to place ads in, because circulation includes both paid circulation, as well as newspapers that are distributed free of cost.

What does circulation mean in journalism?

Circulation is the number of newspaper/magazine copies distributed on average in a day. Advertisers need to be aware when deciding which publications to place ads in, because circulation includes both paid circulation, as well as newspapers that are distributed free of cost.

What is circulation department in newspaper?

The circulation department takes care of everything after the newspaper is printed. This includes delivering the publication to homes through their own or third-party carriers, to the post office to be mailed into homes, as well as to newsstands, vending machines, and other places it’s distributed.

What are the two factors of circulation in journalism?

In case of print media, parameters of circulation (number of paid copies) and readership (number of people reading) are in used for measurement.

What is circulation management?

Circulation Managers ensure the ongoing survival of various publications. These individuals oversee the distribution process for mainly newspapers and magazines in the country. Read on to discover how circulation managers work closely with the rest of the publishing team to increase circulation rates.

What is the difference between circulation and distribution?

As nouns the difference between distribution and circulation is that distribution is an act of distributing or state of being distributed while circulation is (senseid)the act of moving in a circle, or in a course which brings the moving body to the place where its motion began.

Why is circulation important to the newspaper industry?

Without circulation, journalism is not only unaffordable to produce but also pointless, as producing journalism has no practical use without an audience to consume it.

What is paid circulation?

Paid circulation refers to the number of copies that are purchased by readers.[1]

Who is the head of circulation department of a newspaper?

CIRCULATION DEPARTMENT It is usually headed by a major executive, the circulation manager, since the newspaper ultimately stands or falls on the basis of the number of steady readers that can be enrolled.

What is the role of circulation executive?

Circulation managers generate print orders and oversee postage and customer service. People working in this occupation analyze, develop and implement circulation plans.

Is circulation the same as sales?

Circulation is not always the same as copies sold, often called paid circulation, since some issues are distributed without cost to the reader. Readership figures are usually higher than circulation figures because of the assumption that a typical copy is read by more than one person.

What is circulation in media planning?

Circulation and Readership: Circulation is a count of how many copies of a particular publication are distributed. Circulation audits are provided by the Audit Bureau of Circulations (ABC). 52. Readership: is an estimate of how many readers a publication has.

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